McDonald’s meal ordering mobile application for 65 markets

The McDonald’s App (GMALite) facilitates mobile ordering, delivery, and offer redemption via in-restaurant code scanning. Operating in approximately 65 markets, it serves over 300 million app customers monthly (about 3 million daily).

Client: McDonald’s Global
Company: Umain.com
Year: 2021–2025
Project: Building configurable and international McDonald’s food ordering mobile app.

Discovery, Research, Sketching, Ideation, Design system, Visual design, Prototyping, A/B testing, Documetation

Since joining the project in 2021, I’ve played a key role in modernizing legacy components of the app to align with the new Feel–Good Design brand guidelines. My work includes evolving existing user flows and designing, testing, and delivering new features and screens across the platform. I took active part and revamped the main app flows such ‘Create account’, ‘Loyalty Programme and offers redemption’, ‘Select restaurant for ordering’, and screens like ‘Home screen’.

A significant part of my contribution has been building, adapting, and scaling the design system to ensure consistency, accessibility, scalability, and support for dark mode across iOS and Android. I’ve worked closely with cross-functional teams — including developers, project managers, stakeholders, and fellow designers — participating in design refinements, dev-ready handoffs, client presentations, and day-to-day collaboration through Slack and in person.

Additionally, I contribute to data-informed design decisions by collaborating with the analytics team to plan A/B tests and identify opportunities for validation and improvement.

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